PHOTOGRAPHYTHAT CAPTURESYOUR AUTHORITY
You can’t afford to have photos that make you look average. Your reputation deserves better.
Book Now
Some people walk in a room and you instantly feel their authority
The most powerful people I’ve ever photographed knew the secret to being seen as powerful and photogenic.
They showed up with presence. They took up space.
That’s the hardest thing to be in front of a camera, and the hardest thing to capture.
Yet, it’s the only thing worth capturing. I direct that.
Your photos should confirm your title
Before we shoot a single frame we figure out who you actually are at your highest level.
- Who you are.
- Who needs to see these photos.
- What you need them to feel.
Everything. Every location, every look, every frame, is built around those three answers.
A fully controlled production of how you’re perceived.
Zusha has photographed me several times for various publications. He always makes me feel like a star. I would highly recommend him to anyone!
David Rapaport
Casting Director
Hey, I’m Zusha Goldin
I was born the youngest of 10 siblings to an Ultra-Orthodox Jewish family in Brooklyn. At age 20, I moved to LA with nothing.
No money, no connections, but with raw talent and belief.
By 22, I was in rooms photographing Bryan Cranston, Ben Stiller, and Jessica Alba.
The same obsession I brought to those rooms is what I bring to yours.
I treat every person I photograph like they’re the most important person I’ve ever shot.
Because in that room, on that day, they really are.
I help make industry leaders look as iconic as the stars I’ve photographed.
90% of my clients walk in saying 'I hate photos of myself.'
99% walk out saying 'I've never felt more confident.'
I work with people who know who they are, where they are heading, and need a strong visual identity to bring with them.
How you know this is for you:
If you need images that match your authority. You want to position yourself accordingly, and you understand the power of image.
Platinum
- Creative Direction Call
- 5-hour VIP Experience
- Unlimited Looks
- 18 Retouched Images
- Hair & Makeup On-Set
- Multi-Location
- Wardrobe Guidance
- Posing Direction
- Personalized Shot List
- 5 Day Turnaround
- Full Commercial Usage Rights
- Priority Retouching Queue
Who Chooses This
For the person whose image needs to match the room they’re already in.
A full day with my entire team, with every detail considered.
This is for the keynote speaker, the fund manager, the founder whose company just changed the game. The person who needs a complete visual identity.
We spend the day together. Full production, multiple locations, wardrobe guidance, hair & makeup. Everything aligned with how you actually operate in the world.
You walk away with images that work in Forbes, on stage, in a boardroom, and in the press release announcing your next move.
$3,750
Gold-in
- Creative Direction Call
- 10 Retouched Images
- 3 Hour Experience
- 4 Looks
- Hair & Makeup On-Set
- Posing Direction
- Personalized Shot List
- Multi-Location (up to 3 locations)
- Wardrobe Guidance
- 10 Day Turnaround
- Full Commercial Usage Rights
Who Chooses This
For the person who knows their image is holding them back and is ready to fix it.
A 3-hour, full production. You’ve built something worth seeing. This session makes sure people see it correctly.
Full coaching, multiple locations. Hair and makeup on set. Wardrobe direction. Everything intentional. You walk away with a library of images that work everywhere. LinkedIn, press, website, your next speaking bio.
The people who choose this session previously lost a room because their photo didn’t match who walked through the door.
$2,350
Silver
- Creative Direction Call
- 5 Retouched Images
- 3 Looks
- 2 Hour Experience
- Posing Direction
- Wardrobe Guidance
- 2 Locations
- Personalized Shot List
- 14 Day Turnaround
- Full Commercial Usage Rights
Who Chooses This
For the person who’s ready to show up as the most powerful version of themselves. Up to 2 locations. Full direction. Hair and makeup on set.
You walk away with images that finally match your level. This is where most people start. Almost none of them stop here.
$1,750
A few things people ask...
Why create with Zusha?
Every session starts with a real conversation about your world. Where you're going, who needs to see these images, and what you need them to feel. Then we build everything around that. Other photographers just shoot photos of you.
I've shot Bryan Cranston, Ben Stiller, Selena Gomez, and some of the most recognized executives in the world. The same attention I bring to those sessions is what I bring to yours.
No two sessions look the same. That's the point.
Where is Zusha located?
LA and NYC primarily. I also travel.
Monaco. London. Miami. Tel Aviv. Aberdeen. Wherever the work needs to happen, I show up.
Travel is discussed during our consultation.
My needs are different from the packages, do you do custom?
Most of my best work has happened outside the standard packages.
If you have something specific in mind, a campaign, a full rebrand, or an ongoing partnership. Reach out and tell me what you're building.
We'll figure out what makes sense.
What to expect on the day of the photoshoot?
You show up. My team handles everything else.
Hair and makeup are on set. Wardrobe has been discussed. Locations are scouted and chosen intentionally.
Your only job is to be present.
I'll handle the rest.
How do you ensure authority?
Founders. CEOs. Executives. Creatives. Talent.
My production simply matches the level of authority you operate at.
If you're serious about how you're perceived and you're ready to invest in that, we're probably a good fit.
If you're not sure yet, spend some time with the portfolio. You'll know.
Tell me what you're building
I read every single submission personally, and I’ll be in touch within 24 hours and tell you if we’re a right fit.
